After new users sign up to a website or app, they are often dropped directly into a home screen full of unknown menus, text, and buttons. They are forced to figure everything out themselves. This is a big missed opportunity.
This moment is a chance to guide them through core features, ask important questions, and personalize their experience. This makes them feel more engaged, and lets them gain more value from your product. They will then be more likely to tell their friends about you.
When combined with analytics, the onboarding process presents an opportunity to learn vital details about your users. By studying their choices and actions, you gain a roadmap to find ways to improve your product, and increase retention and conversions.